Sometimes marketing the Historical Society's events and activities is about writing press releases and sending them to local press outlets. Sometimes, it's about creating content for our social media platforms and building engagement on those accounts. Sometimes, it's a whole other animal.
In early June, I noticed that the Special Collections Department at Occidental College had a photo on their Instagram feed showing temporary tattoos of their college seal! I loved it and immediately decided we had to do something similar.
After boring the rest of the staff with different ideas, I settled on pulling the icons from our logo and creating a tattoo for each one (see the photos at the top of this post). In the future, we may roll out different versions of the tattoos based on our activities and events. A la Oprah, YOU GET A TRICORN HAT, YOU GET A MID-CENTURY MODERN HOUSE, EVERYBODY GETS A HAMILTUNES SILHOUETTE!
We've ordered a test run of 200 tattoos and plan to launch them at this Wednesday's 4th of July event. In the future, we will make them available at Patriot's Day, Discovery Day, etc. Pick your favorite (vote below!), keep an eye out, and grab one for yourself!
-Stacey Fraser, Collections and Outreach Manager
Featuring the voices of Lexington Historical Society permanent staff and occasional guest authors.